Pakistan Targets $200m Meat Export to Malaysia

Pakistan is significantly stepping up its efforts to expand its footprint in the global halal market by setting an ambitious target of $200 million in meat exports to Malaysia. The government recognizes the immense potential of the local livestock sector and is actively working on urgent reforms to improve production efficiency and cost competitiveness. Commerce Minister Jam Kamal Khan recently chaired a crucial meeting where he emphasized the need for a solid action plan to achieve this goal within the shortest possible time. The strategy involves close consultation with provincial governments, especially focusing on Balochistan and Khyber Pakhtunkhwa where large-scale livestock resources are currently underutilized.

To succeed in the competitive Malaysian market against rivals like India and Australia, Pakistan is focusing on strict quality standards. This includes ensuring that buffaloes selected for export fall within the fourteen to eighteen-month age range to meet specific halal and quality specifications. Officials are also looking into improving the entire value chain, from animal feed quality to modernizing slaughterhouses and enhancing cold chain logistics. While Pakistan has seen steady growth in exports to Gulf countries, capturing the Malaysian share requires consistent supply chains and better pricing strategies. A dedicated working group is now finalizing a roadmap to transform Pakistan into a key regional supplier of high-quality meat.